Lukinović, Mario and Jovanović, Larisa (2020) Branding Products and Services Through Innovations. Journal of Sustainable Development, 10 (24). pp. 79-86. ISSN 1857-8519
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Identification of products and their differentiation in comparison to the products of the competition through the process of branding is based on an elaborate and complex process that includes many segments. Due to its visibility, propagating and advertising of products represent synonyms for branding products. However, the process of creating a perception of the product is based on its elementary values that provide additional value through propagation and advertising. Features of the product are based on its innovational elements that have a crucial value for creating a product. Creation of an emotional bond between the consumer and the product/service is most notable among products that have gained its dominance on the market by its uniqueness. They enable a business success through monopoly on the market that often results in higher prices, which usually remains stable even after the appearance of competition in the field of their production/provision of services. The monopoly on the market, based on a unique market, transforms its trademark into a synonym for a certain sort of goods/services, and in the eyes of the public, it becomes inseparable from the product/service itself (Google for internet explorer, Thermos for vacuumed bottles, Kalodont for toothpaste, Gillette for razors…).
| Item Type: | Article |
|---|---|
| Additional Information: | COBISS.SR-ID 20228873 |
| Uncontrolled Keywords: | branding, innovations, market monopoly, products, services. |
| Subjects: | Law (General) |
| Depositing User: | Mr Stanko Kovačić |
| Date Deposited: | 19 Dec 2023 17:05 |
| Last Modified: | 27 Dec 2023 16:31 |
| URI: | http://repozitorijum.pravnifakultet.edu.rs/id/eprint/693 |
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